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Domains & Directories
One of the first things you should know about when using and configuring Google Analytics is how the domain of the web property you are tracking is defined as a “site” for the purposes of viewing your reports. The default setup of the tracking code is designed to make it easy for you to track traffic to a single domain or subdomain (e.g. a single website URL) that does not share visitor data with other domains or sub-domains.
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Google Authorship Update: Where Is Google Going with rel=author?
In this summary post of a +Matt Cutts video, +Mark Traphagen spells out the future of authorship … according to Google.
1. Google is moving forward with Authorship/rel=author
2. Authorship will be used to boost subject authorities
3. Authorship will boost content of a trusted author even if its posted on a low-authority site
4. Authorship may be used to identify and devalue spammers
5. Authorship and Author Rank are still in their early stages and not “ready for prime time”
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