9 major types of visual content

What are we specifically talking about when we talk about 9 major types of visual content? I sometimes lose track of this myself. There will eventually be an end product to a visual content strategy.  Here are the most common ways that marketers create visual content.

  • Eye-catching, creative photography — think stock photos or Instagram pics

  • Video — YouTube, Vimeo, or Wistia embedded right into a post or shared directly to social media

  • Screenshots — helpful images of your product or workflow

  • Infographics — visual information, either super long and meaty or bite-sized and informative

  • Data visualization — standalone charts and graphs (example)

  • Comics — relevant comic strips or cartoons (example)

  • Memes — popular memes customized to fit the context of your post or update (example)

  • Visual note-taking — casually-designed layout of ideas, typically text-heavy (example)

  • Miscellaneous graphics — images that complement the content, e.g. the images in the above section on Golden Ratio and Fibonacci Sequence

Copied off the blog at https://blog.bufferapp.com/a-complete-guide-to-creating-awesome-visual-content

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