What are we specifically talking about when we talk about 9 major types of visual content? I sometimes lose track of this myself. There will eventually be an end product to a visual content strategy. Here are the most common ways that marketers create visual content.
Eye-catching, creative photography — think stock photos or Instagram pics
Video — YouTube, Vimeo, or Wistia embedded right into a post or shared directly to social media
Screenshots — helpful images of your product or workflow
Infographics — visual information, either super long and meaty or bite-sized and informative
Data visualization — standalone charts and graphs (example)
Comics — relevant comic strips or cartoons (example)
Memes — popular memes customized to fit the context of your post or update (example)
Visual note-taking — casually-designed layout of ideas, typically text-heavy (example)
Miscellaneous graphics — images that complement the content, e.g. the images in the above section on Golden Ratio and Fibonacci Sequence
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What are we specifically talking about when we talk about 9 major types of visual content? I sometimes lose track of this myself. There will eventually be an end product to a visual content strategy. Here are the most common ways that marketers create visual content.
