From the ‘surf’ this AM: To cut corners, a structured approach to A/B testing needs to be a continuous process of improving the website’s performance. Consistency is the key to having a constant positive impact on the key performance indicators. Therefore, the conversion optimization methodology is nothing else than a cycle of actions that involves the following steps: Analyze and Measure Prioritize hypotheses Test and Validate Repeat http://ift.tt/ZzMY0z has the rest of the story from the Facebook Page