The Who, What, When & How of Digital Marketing

Digital marketing is a dynamic and rapidly evolving field that can be difficult to stay ahead of. Fortunately, understanding the ‘who, what, when & how’ of digital marketing is a great place to start!

The ‘who’ refers to who you are targeting with your digital marketing efforts. Who are the people you want to reach?

The ‘what’ term describes both the type of content you share and the type of message you send. How do you want your target customers to respond?

As for the ‘when’ part, this means timing your content properly in order to get maximum visibility from your target market.

Finally, there’s the ‘how’ part – this is all about understanding which channels will help you reach your customers effectively and with appropriate messages.

Effective digital marketing requires hard work and dedication but with well-thought out strategies based on these four key elements, it can pay rich dividends in terms of increasing brand awareness and revenue generation.  Understanding The Who, What, When & How of Digital Marketing

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