In this episode of Practical Digital Strategies, Guy Cook offers expert insights into optimizing email marketing campaigns for small businesses. Key strategies include segmenting your audience, creating personalized content, designing mobile-friendly emails, and leveraging A/B testing and automation tools. The video emphasizes the importance of understanding your audience, crafting compelling subject lines, using engaging visuals, and tracking key metrics to improve performance. By implementing these techniques, viewers can enhance engagement and achieve better results in their email marketing efforts. Subscribe for more digital marketing tips and resources.
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