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  • Is it too early to plan holiday content related content distribution

    Is it too early to plan holiday content related content distribution

    That’s the question I asked Jasper AI in chat, about holiday content related content distribution the reply it wrote was this:

    Absolutely not! In fact, it’s best practice to start planning your holiday content well in advance. Here are some steps you can take:

    1. Determine Your Holiday Goals: Identifying your key objectives for the holiday season is the first step. This could be increasing engagement, driving sales, or boosting brand awareness.

    2. Conduct Market Research on Trending Holiday Topics: Stay ahead of the curve by researching what’s trending during the holidays. This will help you create content that resonates with your audience.

    3. Optimize Your Profile: Make sure your social media profiles and websites are up-to-date and ready for the holiday season.

    4. Anticipate the Trends: Stay ahead by predicting trends and incorporating them into your content strategy.

    5. Ask Your Audience: Engage with your audience and get their input on what kind of holiday content they’d like to see2.

    6. Activate Creative Content Planning: Brainstorm and plan creative content that aligns with your holiday goals2.

    7. Align Topics with Your Goals: Make sure the topics of your content align with your holiday goals2.

    8. Have A Purpose In Mind: Your content should have a clear purpose that aligns with your overall business objectives3.

    Remember, it’s never too early to start planning your holiday content strategy. The earlier you start, the better prepared you’ll be for the holiday season.

    Get started today and make this holiday season your most successful one yet!

    #HolidayContentPlanning #ContentStrategy

    Sources:

    1. Planoly

    2. Search Engine Journal

    3. Microdinc

     

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  • What is a podcast

    What is a podcast

    What is a podcast was the question, and after asking that in Jasper chat (the AI) I got this enhancement to the question

    Act as a podcast host. Explain in detail what a podcast is, how it works, and why it’s become popular in the digital age. Begin with defining the term ‘podcast’, its origins, history and how it differs from other forms of media. Discuss the various formats of podcasts, the range of topics covered and the diverse potential audience. Cover the technical aspects of creating and producing a podcast, including recording and editing equipment, hosting platforms and advertisement opportunities. Finally, explain how they are accessed, the range of devices that can play them and the benefits that this format of media provides to creators and listeners alike.

    Hello, and welcome to our show! I’m your host, Guy, and today we’re delving into the fascinating world of podcasts. So, let’s tune in!

    To start, let’s define what a podcast is. A podcast is an episodic series of spoken-word content, which users can download or stream to their devices. The term itself is a portmanteau of “iPod” and “broadcast,” a nod to Apple’s iPod, where the phenomenon first gained traction. Originating in the early 2000s, podcasts have since carved out their own unique niche in the digital media landscape.

    Unlike traditional broadcast media, such as radio or television, podcasts are not bound by time slots or geographic boundaries. They offer a more personal, intimate form of storytelling – as if the host is speaking directly to you.

    Podcasts come in all shapes and sizes. From true crime and politics to comedy and self-help, there’s a podcast out there for everyone. This diversity, coupled with the convenience of being able to listen anytime, anywhere, has contributed to the medium’s soaring popularity.

    Now, let’s talk about the nitty-gritty: how are podcasts created? It starts with a good idea, some recording equipment, and editing software. Microphones, audio interfaces, headphones, and pop filters are some of the basics you’ll need to get started.

    Once your podcast is recorded and edited to perfection, it needs a home on the internet. This is where podcast hosting platforms come in. Sites like Libsyn, Podbean, and others allow creators to publish their podcasts, making them accessible to listeners around the globe.

    But what’s a podcast without its listeners? Podcasts are accessed through various platforms – Apple Podcasts, Spotify, Google Podcasts, and many more. Listeners can subscribe to their favorite shows, download episodes for offline listening, or stream content directly.

    The benefits of podcasts are multifold. For creators, they offer a platform to share their voice, connect with audiences, and even monetize their content through sponsorship and advertisement opportunities. For listeners, they provide a wealth of knowledge, entertainment, and companionship at the tap of a button.

    In the digital age, podcasts have truly come into their own as a dynamic and engaging form of media. Whether you’re a creator or a listener, there’s no denying the impact and appeal of this versatile medium.

    That’s all for today’s episode. Don’t forget to subscribe for more fascinating insights into the world of digital media. This is your host, Guy, signing off. Stay tuned, and as always, happy listening!

    What is a podcast

     

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  • About Guy – What I Do

    About Guy – What I Do

    Simplify and clarify the definition of “the stuff Guy does on the computer” with an updated ‘What I Do’ page. Accessible with just a click, the link in the menu at the top of every page makes finding the information effortless.

    My services include but are not limited to: web design & development, content writing, SEO optimization, and digital marketing. I have a wide range of skills that I can apply to any project I undertake.

    I specialize in custom-tailored solutions for small and medium businesses. My clients benefit from my comprehensive approach that integrates their message with the latest technology to create effective and efficient digital marketing solutions. I am also experienced in creating strategies for a variety of online fields, including mobile apps, ecommerce websites, social media channels, and more.

    Whether you need to improve existing systems or build something completely new from the ground up, I can help. My team is highly motivated and works hard to ensure that all projects are delivered on time and within budget.

    If you have any questions or would like to discuss how I can help with your next digital project, please don’t hesitate to reach out. I am always eager to hear from new clients and look forward to hearing what you have in mind!

    I’m confident that together we can create something truly unique and engaging for your audience. Let’s get started!

    Engaging content is an integral part of any digital marketing strategy. I can help craft compelling stories, develop engaging visuals, and optimize your site for maximum search engine visibility. My goal is to create meaningful connections between businesses and their customers while driving online sales and conversions. I am experienced in creating unique content for websites, blogs, press releases, social media posts and more. With my help, you can leverage your digital marketing to create a powerful impression on potential customers and boost engagement with your brand.

    No matter the size of your project, I am here to provide high-quality services tailored for your specific needs. Contact me today to discuss how I can help bring your vision to life!

    Through my services, you can ensure that your business stands out from the crowd and reaches its full potential. With an optimized website, highly targeted content, and effective SEO strategies, I will help you build a strong online presence and reach more customers than ever before. Let me help you maximize the impact of your digital marketing and take your business to the next level!

    So what are you waiting for? Let’s get started on building a powerful online presence for your business! Contact me today to discuss how I can help you make an impact in the digital world. I’m excited to hear from you and start working together towards achieving our common goal – success!

    Finally

    No matter the size of your project, I’m here to provide high-quality services tailored to your specific needs. From website design & development, content writing, SEO optimization and digital marketing strategies, my comprehensive approach will ensure that your business stands out from the crowd and reach its full potential. With an optimized website, highly targeted content and effective SEO strategies in place, you can maximize the impact of your digital marketing and take your business to the next level.

    I’m confident that together we can create something truly unique and engaging for your audience. So what are you waiting for? Let’s get started on building a powerful online presence for your business! Contact me today to discuss how I can help you make an impact in the digital world.

    Check out https://guyrcook.com/about/

    What I do

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  • Write about THE LATEST ON COVID-19

    During the Bull City Hangout today, COVID-19 was mentioned, to get a quick answer I asked Jasper (the AI chat) to  Write about THE LATEST ON COVID-19 and the results of that ask are pasted below.

    –start paste–

    As of the latest updates on September 8, 2023, concerning the COVID-19 pandemic, several sources provide valuable information on the current situation. The RIVM (National Institute for Public Health and the Environment) in the Netherlands offers a weekly update on COVID-19 figures, including newly reported infections and hospitalizations[^1^]. The Dutch government also maintains a coronavirus dashboard that is updated weekly on Wednesdays, providing a summary of the situation in the Netherlands[^2^].

    For global data, the World Health Organization (WHO) provides a COVID-19 dashboard with official daily counts of cases and deaths worldwide[^3^]. Additionally, Worldometer offers comprehensive COVID-19 statistics, although the specific latest update date was not available[^4^].

    It is important to note that the COVID-19 situation is constantly evolving, and it is crucial to refer to reliable sources for the most up-to-date information. The CDC (Centers for Disease Control and Prevention) regularly updates its website with new content and modified pages related to COVID-19[^5^]. The European Centre for Disease Prevention and Control (ECDC) also provides updates on transmission, variants, and public health considerations for the EU/EEA region[^6^]. Moreover, their country overviews offer detailed reports on the epidemiological situation and vaccine rollout in each country[^7^].

    In recent news, it has been reported that a new COVID-19 variant, BA.2.86, also known as Pirola, appears to be spreading in the UK based on health surveillance data[^9^]. This highlights the ongoing need for vigilance and continued monitoring of the virus’s evolution.

    It is essential to stay informed about the latest developments regarding COVID-19 from trusted sources, follow recommended guidelines and precautions, and prioritize public health and safety.

    Sources:

    1. RIVM – Current Information on COVID-19
    2. Coronavirus Dashboard | COVID-19 | Government.nl
    3. WHO Coronavirus (COVID-19) Dashboard
    4. COVID – Coronavirus Statistics
    5. CDC COVID-19 Updates
    6. ECDC – Epidemiological Update: COVID-19 Transmission
    7. ECDC – Weekly COVID-19 Country Overview
    8. NBC News – Coronavirus
    9. The Guardian – Latest Covid variant spreading in UK

    –end paste–

    Write about COVID-19

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  • Some of the benefits of using Bootstrap 4

    Bootstrap 4 is a free and open-source CSS framework that provides a collection of reusable components and templates for creating responsive web designs. It is a popular choice for web developers because it is easy to use, flexible, and well-documented. Bootstrap 4 is also compatible with a wide range of browsers and devices.

    Some of the benefits of using Bootstrap 4 include:

    • Responsive design:
      Bootstrap 4 is designed to be responsive, meaning that it will automatically adapt to different screen sizes and resolutions. This makes it ideal for creating websites that look great on both desktop computers and mobile devices.

    • Flexibility:
      Bootstrap 4 is a very flexible framework, allowing you to customize the look and feel of your website to match your specific needs. You can change the colors, fonts, and layout of your website to create a unique and stylish design.

    • Ease of use:
      Bootstrap 4 is very easy to use, even for beginners. The documentation is clear and concise, and there are many tutorials and resources available online.

    • Compatibility:
      Bootstrap 4 is compatible with a wide range of browsers and devices, including all major desktop browsers, mobile browsers, and tablets.

    If you are looking for a free and open-source CSS framework that can help you create responsive and stylish web designs, then Bootstrap 4 is a great option.

    Dual Monitors - Some of the benefits of using Bootstrap 4GET IN TOUCH
    I am usually available for side collaborations and talks worldwide. If you want to chat about design, books, internet solutions, or anything else, don’t hesitate in reaching out. https://guyrcook.com has a contact form. If you enjoy what I do, please support me on Ko-fi! https://ko-fi.com/guyrcook
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  • Video – Shorts or Reels – Which to Pursue as a Content Creator?

    As a content creator, one of the biggest challenges is deciding which platform to showcase your work. And with the rise of video content, the options are endless. Short-form video content, or Shorts, and longer-form video content, or Reels, are two popular options that many content creators are wrestling with. In this blog, we’ll discuss the pros and cons of each to help you decide which format is best for your content.

    Shorts have become increasingly popular on social media platforms, especially on TikTok and Instagram. With a maximum time limit of one minute, Shorts are ideal for capturing quick and entertaining content. They are perfect for those who want to create bite-sized content that is shareable, easy to consume and engaging. With a simple idea and a few seconds, Shorts can be used to create a viral trend that can launch your brand, product, or content. Shorts can also be used to showcase your personality and connect with your audience quickly.

    However, Shorts can also be limiting. Due to the short runtime, it can be challenging to include any meaningful context or storytelling, making it difficult to convey more in-depth messages. Shorts also require quick editing skills and attention-grabbing content to keep your audience engaged. It can be tough to stand out amongst the sea of shorts, and it can also be challenging to gain traction if you are trying to drive traffic to a website or YouTube channel.

    Reels, on the other hand, are longer-form videos, usually ranging from 15 seconds to one minute on Instagram. Reels give content creators more time to showcase their creativity, allowing for the inclusion of more narrative elements. Reels are great for those who want to tell a more detailed story or to demonstrate a product, service, or skillset. Reels can also be an excellent way to launch a new venture, grow a brand, or establish a new audience.

    However, the longer video format can be demanding. Reels require more planning, equipment, and editing skills, and the attention span of your audience may also be shorter in comparison. Unlike Shorts, Reels take longer to create and are more challenging to go viral, which can sometimes make it difficult for a new creator to gain traction on platforms.

    So, which platform is better? Well, it depends on your content, goals and target audience. For brands looking for quick engagement and viral content, Shorts are the way to go. For more informative content, where storytelling and narrative are crucial, Reels are the perfect choice.

    As a content creator, you need to create the content that suits you best. Shorts and Reels have their respective pros and cons, and choosing the right format will depend on your content, style, goals, and target audience. Therefore, it is crucial to research and understand your audience’s preferences, the platform’s norms, and your content’s strengths to make an informed decision. So, whatever you choose, remember to keep creating great content, engage with your audience and remain consistent to establish and grow your brand.

    Dual Monitors - Shorts or Reels - Which to Pursue as a Content Creator?GET IN TOUCH
    I am usually available for side collaborations and talks worldwide. If you want to chat about design, books, internet solutions, or anything else, don’t hesitate in reaching out. https://guyrcook.com has a contact form. If you enjoy what I do, please support me on Ko-fi! https://ko-fi.com/guyrcook
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  • The Importance of High-Quality Content in Today’s Digital Age

    In today’s digital age, content is king. Every day, millions of people access the internet to search for information, seek entertainment and social interaction, and purchase products and services. Therefore, businesses and individuals must create, publish, and promote high-quality content that resonates with their audience to attract and retain their attention, build trust and loyalty, and achieve their marketing objectives. In this blog post, we will explore the reasons why content is critical to online success and how to create and optimize it for maximum impact.

    1. Quality content drives traffic and engagement
    Creating high-quality content that meets your audience’s needs and interests is the most effective way to attract and retain their attention. By providing informative, entertaining, and valuable content, you can increase your website traffic, social media followers, and email subscribers and encourage them to share, comment, and interact with your brand. Moreover, by using relevant keywords, meta tags, and internal links, you can improve your search engine rankings and visibility and reach new potential customers and markets.

    2. Quality content builds trust and credibility
    Quality content also helps to build trust and credibility among your audience. By providing accurate, expert, and unbiased information, you can position yourself as a thought leader and authority in your industry and establish your brand as a trustworthy and reliable source. By engaging with your audience and responding to their feedback and questions, you can also establish a personal connection and foster a loyal and dedicated following.

    3. Quality content supports your marketing and sales goals
    Quality content can also contribute to your marketing and sales goals by educating, persuading, and converting your audience. By providing informative and persuasive content that addresses your audience’s pain points, objections, and desires, you can drive them towards your marketing funnel and encourage them to take the desired action, such as subscribing, downloading, registering, purchasing, or recommending your products or services.

    4. Quality content is diverse and adaptive
    Another important aspect of quality content is diversity and adaptiveness. Nowadays, people consume content in different formats and channels, such as blog posts, videos, podcasts, infographics, social media posts, ebooks, white papers, webinars, and more. Therefore, to reach and engage your audience effectively, you need to create a diverse and versatile content strategy that caters to their preferences and consumption habits. Additionally, you need to stay up-to-date with the latest trends, technologies, and platforms and adapt your content accordingly.

    5. Quality content requires planning, creativity, and optimization
    Finally, creating quality content requires planning, creativity, and optimization. Before creating any content, you need to define your audience, goals, and metrics, research your topics, keywords, and competition, and develop a content calendar and distribution plan. Then, you need to use your creativity to craft compelling and unique content that stands out from the crowd, resonates with your audience, and supports your objectives. Finally, you need to optimize your content for SEO, mobile, and social media, measure and analyze your performance, and iterate and improve your strategy continually.

    Conclusion:
    In conclusion, content is not just a passive commodity; it is a critical ingredient for online success. By creating, publishing, and promoting high-quality content that meets your audience’s needs and interests, you can drive traffic and engagement, build trust and credibility, support your marketing and sales goals, and adapt to the ever-changing landscape of digital media. Therefore, if you want to stand out and thrive in today’s digital age, you need to invest in quality content and make it a core component of your online presence and strategy.

    Dual Monitors - The Importance of High-Quality Content in Today's Digital AgeGET IN TOUCH
    I am usually available for side collaborations and talks worldwide. If you want to chat about design, books, internet solutions, or anything else, don’t hesitate in reaching out. https://guyrcook.com has a contact form. If you enjoy what I do, please support me on Ko-fi! https://ko-fi.com/guyrcook
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  • Identity Management – The Importance of Company Policy

    Identity Management – The Importance of Company Policy, In today’s digital age, identity management has become more critical than ever. As businesses continue to rely on technology to streamline their operations and store confidential customer data, the chances of identity theft have increased substantially. Therefore, businesses must implement policies that ensure the protection of confidential customer data. In this blog post, we will take you through the importance of having a robust identity management company policy.

    1. Protecting Business Data:
    Identity management company policies are imperative in protecting business data. Companies must have policies that guide employees on their roles and responsibilities when it comes to access and handling of sensitive data. A good policy will ensure that employees only have access to data that is pertinent to their duties, minimizing the chances of insider hacks or accidental data leaks.

    2. Compliance with Regulatory Requirements:
    Customers trust businesses with their sensitive data, and companies owe it to their customers to protect that data. In case of a data breach, customers’ private information can fall into the wrong hands, leading to financial or identity theft. Maintaining customer trust necessitates that companies implement measures to safeguard confidential customer data, and an identity management policy is a crucial step in accomplishing this.

    4. Uniformity Across the Organization:
    A sound identity management policy ensures that there is uniformity in terms of access and handling of confidential customer data across an organization. This means that the policy should apply to all employees, from the top executives to entry-level staff. This kind of uniformity will ensure that there are no exceptions, deviations, or confusion when it comes to handling confidential customer data.

    5. Preventing Cyber-attacks:
    The implications of identity theft can be devastating to everyone involved. That’s why it’s essential to prevent cyber-attacks before they even happen. A robust identity management policy can help to mitigate the risks of cyber-attacks by setting guidelines that unite employees around common security protocols. Without such policies, employees can operate in silos, with each department having different practices of cyber-attack prevention.

    Conclusion:
    In conclusion, identity management is essential to businesses, and implementing an identity management company policy is the first step in ensuring the protection of confidential customer data. A comprehensive policy can help businesses avoid data breaches, protect customer trust, comply with legal and regulatory requirements, create uniformity, and prevent cyber-attacks. To maintain a strong identity management policy, businesses should carry out frequent reviews and audits to identify potential vulnerabilities and improve existing safeguards. By doing so, businesses can maintain customer trust, prevent data breaches, and ultimately achieve success in their business operations.

    Dual Monitors - Identity Management – The Importance of Company PolicyGET IN TOUCH
    I am usually available for side collaborations and talks worldwide. If you want to chat about design, books, internet solutions, or anything else, don’t hesitate in reaching out. https://guyrcook.com has a contact form. If you enjoy what I do, please support me on Ko-fi! https://ko-fi.com/guyrcook
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    Download these free Identity and Access Management (IAM) Policy Templates – Source 1  and Source 2

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  • What percentage of content creators websites are going to pass any WCAG tests online

    It is difficult to determine an exact percentage of content creators’ websites that will pass WCAG (Web Content Accessibility Guidelines) tests, as it depends on a variety of factors such as the level of accessibility knowledge and expertise of the content creator, the accessibility tools and resources available to them, and the specific WCAG criteria being tested.

    However, studies have shown that a significant number of websites, including those created by content creators, are not fully accessible. For example, a recent study by WebAIM analyzed the accessibility of one million home pages and found that only 1 in 10 homepages met the minimum WCAG 2.0 Level AA compliance standards.

    While content creators may not have the technical expertise needed to achieve full WCAG compliance, they can still take steps to make their websites more accessible. This includes things like using simple and clear language, providing text alternatives for non-text content, ensuring proper color contrast for text and background, and designing with keyboard navigation in mind.

    There are also a variety of online tools and resources available to help content creators test their sites for accessibility and make improvements where needed. These include automated testing tools, accessibility checkers, and accessibility plugins for popular content management systems like WordPress.

    Overall, while achieving full WCAG compliance can be challenging, content creators should aim to make their websites as accessible as possible within the limitations of their resources and expertise. By making small changes and improvements over time, content creators can help ensure that their websites are inclusive and accessible to all users, including those with disabilities.

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    Thank you for taking the time to listen, view or read.

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    Check out Ileane Smith and Fraser Ramsey

    Don’t miss out on this must-listen resource for anyone looking to succeed in the digital space.

     

    Dual Monitors - What percentage of content creators websites are going to pass any WCAG tests onlineGET IN TOUCH
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  • How to Easily Change Your Name on Facebook

    Facebook is one of the most popular social media platforms and it’s a great way to stay connected with friends and family. But what happens when you want to change your name on Facebook for whatever reason? Maybe you got married, maybe you just want a fresh start, or maybe you want to use a nickname. Whatever the reason may be, changing your name on Facebook is easier than you think! In this blog post, we’re going to walk you through the steps of changing your name on Facebook.

    Step 1: Log In to Your Account

    The first step to changing your name on Facebook is to log in to your account. Use your email and password to access your account. Once you’re logged in, you can access your profile and editing options.

    Step 2: Access Your Profile

    Once you’re logged in, navigate to your Facebook profile. The easiest way to do this is to click on your profile picture in the top right corner of the screen. This will take you to your profile where you can edit your personal information.

    Step 3: Edit Your Name

    When you’re on your profile, click on the “Edit Profile” button. This will take you to a page where you can edit all of your personal information. Find the section for your name and edit it to your preferred name. Keep in mind that Facebook has certain guidelines for names, including using your real name and not using symbols or characters in your name.

    Step 4: Save Your Changes

    After you’ve edited your name, be sure to save your changes by clicking on the “Review Changes” button at the bottom of the page. This will bring up a preview of your changes so you can make sure everything looks correct. If everything looks good, click on the “Save Changes” button and your name will be officially changed on Facebook.

    Step 5: Spread the Word

    Once your name is changed on Facebook, it’s time to let your friends and family know! Share a post or send out a message letting everyone know about your new name. This will make sure that everyone is aware of your new name and won’t get confused when they see it on Facebook.

    Conclusion:

    Changing your name on Facebook is a quick and easy process that can be done in just a few simple steps. Whether you want to change your name for personal reasons or just to update your profile, Facebook makes it easy to do. Just remember to follow their guidelines for names and be sure to let everyone know about your new name once it’s been changed. Thanks for reading and happy Facebook-ing!

    Dual Monitors - How to Easily Change Your Name on FacebookGET IN TOUCH
    I am usually available for side collaborations and talks worldwide. If you want to chat about design, books, internet solutions, or anything else, don’t hesitate in reaching out. https://guyrcook.com has a contact form. If you enjoy what I do, please support me on Ko-fi! https://ko-fi.com/guyrcook
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