In this episode of Practical Digital Strategies, host Guy Cook discusses the importance of keywords in driving user traffic to content. He explains the concept of short-tail and long-tail keywords, emphasizing the value of less competitive, more specific phrases. Cook also touches on the use of keyword research tools like Google Keyword Planner, Ahrefs, and SEMrush, and stresses the significance of considering trends, seasonality, and competitor analysis. He advises on creating a sustainable keyword strategy, integrating keywords naturally into content, and monitoring key performance metrics for continuous improvement.
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