Short-form video Marketers are using short-form video production to capture the attention of their audience quickly. This allows brands to reach their audience on the go and keep them engaged.
Video content popularity Video content is becoming increasingly popular among consumers to learn about brands and products. 91% of marketers are using video content in 2023.
Video content usage Video accounts for 82.5% of all web traffic in 2023. 84% of customers surveyed stated that marketing videos often convince them to invest in a product or service.
Video ad usage Consumers are 27 times more likely to click on a video ad than a static banner ad when surfing the web.
Video marketing Video marketing is becoming the future of content creation due to the popularity of social media platforms and the growing use of video content by users.
