In this episode, the focus is on setting content creation goals using a playbook approach. The importance of SMART goals for 2024 is emphasized, with a Google document available for detailed guidance. Trends like short-form videos, interactive content, and AI-generated content are discussed for their impact on goals. Strategies include content calendars, audience engagement, and collaboration with influencers. Measuring success involves tracking key performance indicators like engagement and conversion rates. The episode encourages continuous learning and sharing goals within the community for a successful year in content creation.
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