In this episode, Guy Cook from Practical Digital Strategies discusses the importance of understanding digital marketing metrics and KPIs. He highlights the need to track quantifiable values like page views, unique visitors, bounce rate, and session duration. Cook also emphasizes evaluating social media performance through follower growth, engagement rate, and click-through rates. He advises on the necessity of adjusting strategies when they underperform and provides a Google document link on guyrcookreport.podbean.com for further insights into email marketing effectiveness and ROI. The episode encourages viewers to engage with the content and reach out to Guy for more information.
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