Start with your video goals
- Short-form video Marketers are using short-form video production to capture the attention of their audience quickly. This allows brands to reach their audience on the go and keep them engaged.
- Video content popularity Video content is becoming increasingly popular among consumers to learn about brands and products. 91% of marketers are using video content in 2023.
- Video content usage Video accounts for 82.5% of all web traffic in 2023. 84% of customers surveyed stated that marketing videos often convince them to invest in a product or service.
- Video ad usage Consumers are 27 times more likely to click on a video ad than a static banner ad when surfing the web.
- Video marketing Video marketing is becoming the future of content creation due to the popularity of social media platforms and the growing use of video content by users.
