How to Improve GuyRCook.com’s Homepage

GuyRCook.com has years of valuable articles, technical insights, podcasting experience, and practical digital marketing advice. However, the current homepage does not immediately show visitors the full value behind the website.

The biggest improvement would be replacing the current post-only homepage with a clear, professional homepage.

Right now, visitors see recent articles before learning who Guy R. Cook is, what services he offers, or where they should go next. This makes the website feel more like an article archive than the online home of an experienced consultant.

A redesigned homepage could change that first impression.

Introduce Guy R. Cook Immediately

The top of the homepage should answer three important questions within a few seconds:

1. Who is Guy R. Cook?
2. What does he help people accomplish?
3. What should visitors do next?

A strong opening message could be:

Practical Website, SEO and Content Guidance
Helping small businesses, organizations and content creators build stronger websites, improve online visibility and communicate more effectively.

This introduction should be followed by a short supporting paragraph and a clear call-to-action button, such as:

• Schedule a Conversation
• Explore Consulting Services
• See How I Can Help

Visitors should not have to search through several articles to understand the purpose of the website.

Make Consulting Services Easy to Find

If attracting consulting clients is the primary goal, the homepage should provide a clear overview of the services available.

The services section could include three focused areas:

Website Reviews

Professional evaluations that identify problems with navigation, mobile usability, content organization, search visibility and visitor engagement.

SEO and Content Strategy

Practical guidance for improving page titles, descriptions, keywords, internal links and content that helps the right audience discover the website.

WordPress and Digital Guidance

Help with WordPress content, landing pages, publishing workflows, podcasts, newsletters and other digital communication projects.

Each service should include a short description and a link to a dedicated service page or contact form.

Establish Experience and Credibility

Visitors need a reason to trust the person behind the website. A brief “About Guy” section can communicate that experience without overwhelming the homepage.

For example:

Guy R. Cook is an experienced website consultant, content creator and digital strategist. He helps businesses, organizations and independent creators make their websites easier to use, easier to find and more effective at reaching their goals.

This section could also mention relevant experience with WordPress, SEO, podcasting, website hosting, newsletters and online community projects.

A professional photograph would make this section more personal and approachable.

Add a Clear Path Through the Website

Every major homepage section should help visitors decide where to go next. Recommended calls to action include:

• Request a Website Review
• Learn About Consulting
• Read the Latest Articles
• Listen to the Podcast
• Contact Guy

One button should be treated as the primary action. If the main goal is generating consulting inquiries, “Schedule a Conversation” or “Request a Website Review” should receive the strongest visual emphasis.

Shorten the Navigation Labels

Navigation labels should be brief, recognizable and easy to scan. Long menu labels make the website more difficult to use, especially on phones and tablets.

A streamlined navigation menu might include:

• Home
• About
• Services
• Articles
• Podcast
• Resources
• Contact

Additional links can be placed in dropdown menus or the footer. The primary navigation should focus on the pages visitors are most likely to need.

Fix Missing Featured Images

Two post cards currently display without featured images. These gaps weaken the visual consistency of the homepage and may make the articles appear unfinished.

Each published article should have a properly sized featured image with:

• A consistent visual style
• A readable headline when text is included
• Descriptive alternative text
• An optimized file size
• A relevant filename

A default branded image can be created for older articles that do not have individual graphics. This would prevent empty spaces from appearing in article cards.

Keep Recent Articles, but Move Them Lower

Recent posts still deserve a place on the homepage. They demonstrate knowledge, provide useful information and show that the website remains active.

However, they should appear after the professional introduction, services, credibility information and primary call to action.

A strong homepage order would be:

1. Professional introduction
2. Primary call to action
3. Consulting services
4. About Guy
5. Reasons to work with Guy
6. Featured or recent articles
7. Client testimonial or recommendation
8. Final contact invitation

This structure allows the articles to support Guy’s expertise instead of defining the entire homepage.

Include Social Proof

Testimonials, professional recommendations or brief examples of past work can help potential clients feel more confident about making contact.

Even one or two short testimonials can demonstrate how Guy has helped others solve website, content or communication problems.

When possible, each testimonial should include the person’s name, position and organization.

Improve the Mobile Experience

The redesigned homepage should be tested carefully on smartphones and tablets. Important mobile improvements include:

• Short paragraphs
• Large, readable text
• Clearly visible buttons
• Simple navigation
• Properly cropped images
• Comfortable spacing between sections
• Fast-loading media

A visitor using a phone should be able to understand the website and reach the contact page without pinching, zooming or navigating through several menus.

End With a Direct Invitation

The bottom of the homepage should give visitors one final reason to make contact.

A closing section could say:

Is Your Website Working as Hard as You Are?
Let’s talk about practical ways to improve your website, strengthen your content and help more visitors take action.

Call-to-action button: Schedule a Conversation

Turning GuyRCook.com Into a Professional Business Homepage

The existing articles are valuable, but they should support the website’s primary message rather than appear before it.

A professional homepage would introduce Guy R. Cook, explain his consulting services, establish credibility and guide visitors toward a clear next step. Shorter navigation labels, consistent featured images and stronger calls to action would make the website easier to understand and more effective at attracting consulting clients.

The goal is not simply to make GuyRCook.com look different. The goal is to make it immediately clear how Guy R. Cook can help.