Google Site Kit for WordPress is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.
Google SiteKit plugin for WordPress is the official WordPress plugin from Google. It provides insights from Google Analytics to auto placement of Google Adsense ads.
With WordPress being one of the top Content Management Systems in the Web, and its very Google friendly, but was missing a plugin from Google for years. Now you are able to integrate Google Website Insights to your website rather than plugging in code in the back-end and potentially hurting your site.